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Privacy Policy Governing Electronic Newsletters

Revised: February, 2024

As a website visitor, Pepperl+Fuchs offers you various subscriptions for which you can register.

To offer you the best possible service, we also collect personal data when you read our newsletters. You can be certain that we take the protection of your data very seriously and we always process your data in accordance with the applicable data protection legislation and regulations. The following privacy notice is intended to inform you about how we process your personal data obtained from your subscription and access to our newsletters and your rights in accordance with the General Data Protection Regulation (GDPR), the Privacy Act 1988 (Cth) (Act) and the Australian Privacy Principles (APP) set out under Schedule 1 of the Act (as the circumstances require).

This notice is intended to be read together with our General Data Protection Information and Privacy Policy Governing Use of our Online Services, together forming our full Privacy Policy governing the collection, use and disclosure of your personal data in relation to your access to and use of our website and/or our services.

Terminology used in our Privacy Policy shall be read and construed in accordance with any equivalent, substantially similar or corresponding terminology under any other applicable data protection legislation and regulation, mutatis mutandis. For example, ‘personal data’ under the GDPR being equivalent to ‘personal information’ under the APPs.

By accessing and using our website and/or our services, you consent to the collection, use and disclosure of your personal data in the manner and for the purposes as disclosed in our Privacy Policy. You acknowledge that we may periodically modify, add or remove or otherwise update our Privacy Policy and you further consent to be bound by our Privacy Policy as amended from time to time.


Name and Contact Details of the Data Controller

The Data Controller is:

Pepperl+Fuchs (Australia) Pty Ltd
131 – 149 Link Drive
Campbellfield Victoria 3061
Australia

Email: sales@au.pepperl-fuchs.com
Telephone: +61 3 9358 3400
Fax: +61 3 9358 3499


Collection and Processing of Personal Data, as well as the Type and Purpose

It is necessary to process personal data to operate the newsletter subscriptions. We process this data only with the consent of the provider. This personal data includes salutation, first name and last name, and email address. If you register for one of our newsletters, you consent that we (and any company affiliated with us including Pepperl+Fuchs SE) may process the personal data you provide when registering and any changes made to it (e.g., name, email address, subscription). You consent that Pepperl+Fuchs may use this data to contact you, to process your query, to process and fulfill your order via the Webshop and to send you information regarding Pepperl+Fuchs SE products and services that you may find interesting.

On opening the first automatically generated confirmation email when making use of an electronic newsletter and on opening each subsequent email, the following data may be sent to us in addition to the registration data:

  • The opening rate for a specific newsletter
  • Which articles are read, and how often
  • Date of registration and whether subscribers have unsubscribed from the newsletter, if applicable
  • Any returns, if applicable (e.g., out-of-office and other messages indicating that an email account is not available or the inbox is full)

We use this information to manage the respective newsletter. We evaluate the anonymized data exclusively for statistical purposes to further optimize our offers and services. By providing your personal data and making use of the newsletter, you consent to the use of this data. Your data will not be used for any other purpose and will only be transmitted to a third party where your consent has been obtained or where there is a legal justification for doing so.


Legal Basis for Processing

The processing of your personal data is based on your consent and is lawful in accordance with Article 6(1)(a) GDPR and APPs 3 and 6 and any other applicable data protection legislation and regulations.


Recipients or Categories of Recipients

Your data will be used exclusively within the framework of the legal guidelines and for the purposes as disclosed in our Privacy Policy. In general, your data will be processed by Pepperl+Fuchs employees who require this information to fulfill contractual and legal obligations. In isolated cases, it may be that the data needs to be made available to external service providers in the areas of IT and marketing; this is done solely for the purpose of using personal data on our behalf and on the basis of a corresponding contract and reasonable steps to ensure that any personal data made available to external service providers will be held and protected in accordance with any applicable data protection legislation and regulations.

Where necessary to send the newsletter, your personal data will be transmitted to companies that are affiliated with Pepperl+Fuchs; in particular cases these companies may be located in countries outside of the European Union (EU)/European Economic Area (EEA). Such transfers shall be carried out in compliance with the statutory regulations and the transmitted data may be used by these affiliated companies only for the stated purposes.


Duration of Storage and Criteria for Defining this Duration

We will process your personal data for as long as this is required to send the newsletter and will delete your data as soon as you have revoked your consent at the latest, providing that there is no other legal basis for processing this data.


Specific instructions for personalization

You also have the option to provide us with additional consent to analyze your usage patterns for each integrated newsletter. In doing so, you are helping us to continue adapting our online offerings to suit your needs. You consent to us (and companies affiliated with us including Pepperl+Fuchs SE) to process and evaluate your usage patterns when reading electronic newsletters, and to link this information to you or your email address. Evaluating your usage patterns includes, in particular, which areas of the newsletter you look at, which links you follow, what you have downloaded, and which pages you have visited.

The information obtained is used by us (and companies affiliated with us including Pepperl+Fuchs SE) for the purposes of personalized market research, analysis, and marketing, with the aim of adapting our offer and services to meet your needs. It is also used to contact you by post, email, and/or telephone.

Your data will not be used for any other purposeand other than where consent has been provided under our Privacy Policy will only be transmitted to a third party where your consent has been obtained or where there is a legal justification for doing so.

Of course, you have the option to revoke your consent for future analysis of your usage patterns. To do so, please click on the link to amend your contact details in the respective email.