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Focus on Industry 4.0 – HANNOVER MESSE 2014


Visitors at the Hannover Messe Industrie 2014
A common sight during HANNOVER MESSE 2014: lots of activity at the Pepperl+Fuchs booth

More than 180,000 visitors on five fair days - this is the result of the organizers of HANNOVER MESSE 2014. In retrospect, Pepperl+Fuchs enjoyed a very successful appearance at the world’s largest industry fair. Our innovative new products and a redesigned fair booth with 46 exhibits on more than 600 m² gained interest from many perspectives.

Considerable media interest

The Industry 4.0 exhibit "SmartBridge" caught the attention of the press

The overall fair topic “Industry 4.0” was channeled into a special exhibit called “SmartBridge”, which showed the results of a technological concept study. The innovative parameterization of sensors via tablet and smartphone, and the aesthetically ambitious design of the exhibit created amazement among visitors and press alike. Consequently, many journalists visited our booth, and also attended the Pepperl+Fuchs press breakfast to gather more information and insights.

Here, our management answered questions revolving around Industry 4.0, our newly introduced signal conditioner family SC-System, and the R2100, the world’s first Multi-Beam LED Scanner with Pulse Ranging Technology. The new technologies and products created such interest at the HANNOVER MESSE 2014 that Pepperl+Fuchs was included in German news broadcasts like “Tagesschau” and “Landesschau”.

Guests from politics

Baden-Wurttemberg’s Prime Minister Winfried Kretschmann arrives at Pepperl+Fuchs
Baden-Wurttemberg’s Prime Minister Winfried Kretschmann arrives at Pepperl+Fuchs

Familiar faces from German politics visited the booth to get an overview of the new automation products and innovations. Aside from a delegation of the EU, Baden-Wurttemberg’s Prime Minister Winfried Kretschmann, Deputy Prime Minister Dr. Nils Schmid, and Mannheim’s Lord Mayor Dr. Peter Kurz spent time with us.

A warm welcome to the booth

Passionately explaining automation

Our highly motivated fair team, consisting of colleagues from various departments, made sure that a visit to our booth was helpful to every guest. In detailed talks and on guided tours, they introduced the broad portfolio of automation products by Pepperl+Fuchs. Taking personal control was the motto when it came to our “Play Industrial Automation” exhibits, which transferred technical details and product benefits in a playful way. Everyone who was still searching for more physical activity found an outlet among our fair give-aways like hula-hoops and Pepperl+Fuchs soccer balls.

The Human Resources team took care of fair guests looking for career opportunities while our technical experts attended “Tec2You”, a development initiative of the association New Automation, to introduce basic functional principles of products to children and youth. Additionally, those who could not make it to the fair for had the chance to follow all the events on our Twitter accounts that covered the HMI 2014.

Pepperl+Fuchs thanks all the visitors for their lively interest and pleasant conversations. We already look forward to welcoming you on upcoming fairs.