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Privacy Policy Governing Electronic Newsletters

Revised: July 14, 2020

As a website visitor, Pepperl+Fuchs offers you various subscriptions for which you can register. To offer you the best possible service, we also collect personal data when you read our newsletters. You can be certain that we take the protection of your data very seriously and we always process your data in accordance with the applicable data protection regulations. The following privacy notices inform you about how we process your personal data and your rights in accordance with the General Data Protection Regulation.

Name and Contact Details of the Data Controller

The Data Controller is:

Pepperl+Fuchs A/S
Kirkebjerg Allé 90
DK-2605 Brøndby

Telephone: (+45) 70 10 42 10

Contact person: The contact person for data protection at Pepperl+Fuchs can be contacted at the above-mentioned address, FAO Mr. Borchsenius, or via email at

Collection and Processing of Personal Data, as well as the Type and Purpose

It is necessary to process personal data to operate the newsletter subscriptions. We process this data only with the consent of the recipient. This personal data includes salutation, first name and last name, and email address. If you register for one of our newsletters, you consent that Pepperl+Fuchs SE may process the data you provide when registering and any changes made to it (e.g., name, email address, subscription). You consent that Pepperl+Fuchs may use this data to contact you, to process your query, and to send you information regarding Pepperl+Fuchs SE products and services that you may find interesting.

On opening the first automatically generated confirmation email when making use of an electronic newsletter and on opening each subsequent email, the following data may be sent to us in addition to the registration data:

  • The opening rate for a specific newsletter
  • Which articles are read, and how often
  • Date of registration and whether subscribers have unsubscribed from the newsletter, if applicable
  • Any returns, if applicable (e.g., out-of-office and other messages indicating that an email account is not available or the inbox is full)

We use this information to manage the respective newsletter. We evaluate the anonymized data exclusively for statistical purposes to further optimize our offers and services. By making use of the newsletter, you consent to the use of this data. Your data will not be used for any other purpose and will only be transmitted to a third party where your consent has been obtained or where there is a legal justification for doing so.

Legal Basis for Processing

The processing of your personal data is based on your consent and is lawful in accordance with Article 6(1)(a) GDPR.

Recipients or Categories of Recipients

Your data will be used exclusively within the framework of the legal guidelines. In general, your data will be processed by Pepperl+Fuchs employees who require this information to fulfill contractual and legal obligations. In isolated cases, it may be that the data needs to be made available to external service providers in the areas of IT and marketing; this is done solely for the purpose of using personal data on our behalf and on the basis of a corresponding contract ("Processor" as defined by Article 28 GDPR).

Where necessary to send the newsletter, your personal data will be transmitted to companies that are affiliated with Pepperl+Fuchs; in particular cases these companies may be located in countries outside of the European Union (EU)/European Economic Area (EEA). Such transfers shall be carried out in compliance with the statutory regulations and the transmitted data may be used by these affiliated companies only for the stated purposes.

Duration of Storage and Criteria for Defining this Duration

We will process your personal data for as long as this is required to send the newsletter and will delete your data as soon as you have revoked your consent at the latest, providing that there is no other legal basis for processing this data.

Rights Concerned

Of course, you have the possibility to revoke the consent you have given for the future at any time in accordance with Art. 7 para. 3 DSGVO. To do this, please click on the corresponding unsubscribe link that is included in every e-mail. As a result, we may no longer continue the data processing based on this consent in the future.

Furthermore, in accordance with the general provisions of Art. 12 DSGVO, you have the right to information pursuant to Art. 15 DSGVO, the right to correction pursuant to Art. 16 DSGVO, the right to deletion pursuant to Art. 17 DSGVO, the right to limitation of processing pursuant to Art. 18 DSGVO and the right to data transfer pursuant to Art. 20 DSGVO.

Pursuant to Art. 77 DSGVO, you have the right to complain to a supervisory authority.

If you require information or explanations, please contact our data protection officer by e-mail at

Specific instructions for personalization

Youalso have the option to provide us with additional consent to analyze your usage patterns for each integrated newsletter. In doing so, you are helping us to continue adapting our online offerings to suit your needs. With your consent, you allow Pepperl+Fuchs SE to process and evaluate your usage patterns when reading electronic newsletters, and to link this information to you or your email address. Evaluating your usage patterns includes, in particular, which areas of the newsletter you look at, which links you follow, what you have downloaded, and which pages you have visited.

The information obtained is used by Pepperl+Fuchs SE for the purposes of personalized market research, analysis, and marketing, with the aim of adapting our offer and services to meet your needs. It is also used to contact you by post, email, and/or telephone.

Your data will not be used for any other purpose and will only be transmitted to a third party where your consent has been obtained or where there is a legal justification for doing so.

Of course, you have the option to revoke your consent for future analysis of your usage patterns. To do so, please click on the link to amend your contact details in the respective email.

Please also note the general data protection information for our website.